ABOUT

Sustainable Styling & Personal Branding for Women Who Refuse to Fade

MY STORY

At 45, I stood in front of my closet and cried. Not because I had nothing to wear—but because nothing felt like me. I was drowning in fast fashion that didn’t fit my body, trends that didn’t match my soul, and a nagging sense that I’d become invisible.

That day, I vowed to do two things:

  1. Ditch the rules that said “women over 40 shouldn’t wear colour/prints/sparkle.”

  2. Create a process to help women like me rediscover their magic—through sustainable style, bold branding, and photos that make a statement, “I’m here, and I’m not done yet.”

Fast-forward 20 years in fashion, a decade as a portrait photographer, and many, many client transformations… and here we are.

MY APPROACH

(HOW I HELP YOU SHINE)

This isn’t about chasing trends or squeezing into someone else’s “rules.” Together, we’ll:

  1. Uncover Your Essence
    Through my Brand & Style Essence Mapping System, we’ll pinpoint the colours, textures, and vibes that make you magnetic. Think of it as a soul-deep style audit.

  2. Build Your Freedom Formula
    My Fashion Freedom Formula is a step-by-step guide to curating a sustainable closet that flatters your body, reflects your values, and answers “What’s my signature style?”

  3. Capture Your Reinvention
    Personal branding photoshoots aren’t just about poses—they’re about documenting the woman you’re becoming.

WHY THIS MATTERS

Style isn’t vanity. It’s a language.

  • It’s how you tell the world, “I’m here.”

  • It’s how you reclaim your voice after years of putting everyone else first.

  • It’s how you prove that aging isn’t about fading—it’s about glowing.

My mission? To make sure your closet—and your confidence—keep up with the incredible woman you’re evolving into.

CLIENT LOVE

“Amanda didn’t just style me—she helped me see myself again. I walked out of my photoshoot feeling like a CEO and a goddess at the same time.”
– Sarah, 52

“For the first time, my clothes match who I am inside. I’m 55, and I’ve never felt more me.”
– Lisa, Lifestyle Coach

HOW I HELP YOU SHINE

This isn’t about chasing trends or squeezing into someone else’s “rules.” Together, we’ll:

  1. Uncover Your Essence
    Through my Brand & Style Essence Mapping System, we’ll pinpoint the colours, textures, and vibes that make you magnetic. Think of it as a soul-deep style audit.

  2. Build Your Freedom Formula
    My Fashion Freedom Formula is a step-by-step guide to curating a sustainable closet that flatters your body, reflects your values, and answers “What’s my signature style?”

  3. Capture Your Reinvention
    Personal branding photoshoots aren’t just about poses—they’re about documenting the woman you’re becoming.

BEHIND THE SCENES

When I’m not swatching fabric or directing photoshoots, you’ll find me:

  • Swimming in the ocean (my ultimate reset button).

  • Crushing over fabulous finds on a thrift store safari.

  • Drinking way too many oat-milk lattes.

(Yes, I’ve also cried in a dressing room. We’ve all been there.)

LET’S CREATE MAGIC TOGETHER

Ready to ditch the frump, own your power, and step into a style that’s 100% you? Work with me here.

Not sure where to start?
Grab my free guide: “5 Sustainable Staples Every Woman 40+ Needs in Her Closet”

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

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